The authors use of rhetorical questions emphasize the points he attempts to make. Such as in the fifth paragraph. The writer uses a rhetorical question to enhance his worry that serious literature won't speak to young people.
The writers use of ethos, pathos and logos help prove his point. The author brings in statistics when he tells of a survey of the attitudes of American college students that was published by the University of California at LA. That brings in his logos. Ethos are established when the author brings up Stephanie Meyer. Both reader and writer know of the vampire series and by bringing that up it demonstrates the speakers credibility. His pathos are shown throughout the article to keep the readers attention. An example would be "the blood drains from their shelves". his use of description helps his idea that young people are shifting towards the internet, not books.
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