In this article the writer's purpose is to infrom the audience that college students don't read as much liturature as much as they are supposed to. "According to the Chronicle of the Higher Education, the best-selling titles on the college campuses are mostly about hunky vampires or Barack Obama." But it's not just about the vampires and Obama, it's also about new and exciting. "And seen the students snicker when i said that Melville died poor because he couldnt sell books. Then why are we reading him if he wasn't popular." Not only do college students not read liturature but they do it on purpose to escape the real world. "...but thats just for escape." For example what kind of college student would want to read about a girl or boy with cancer rather then reading about vampires and werewolves that takes them away from the stress that's going on in this world.
The intended audience of this article would usually target the college students and maybe even the teachers that teach college. It would be most targeted to them because they would be the most to change their reading habits. This article would also target professiors to help those specific college students to read better liturature in their english classes.
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