On Campus, Vampires Are Besting the Beats Response

Once a product is advertised to a certain point, there exists no way for its popularity not to catch on. Books of today happen to be products more so than being novels of exceptional literary merit. The author of the article "On Campus, Vampires Are Besting the Beats" shows how kids today have been paying more attention to fads, such as Twilight, more than books of lasting appeal. The author brought up the question that a radical book not rise up again in our rage of technology. Therefore, the views presented in a book could not muster the rebellious nature of a new generation if serious literature is not in their interest. Throughout the article, the reader could infer that the author wanted more books with lasting presence in literature rather than the invading force of social networks. The author also concludes that because kids are reading these trivial books, that the next political generation will therefore be less equipped of handling political issues.

The author shares the viewpoint of an older audience, where books are supposed to provide new information and new outlook. Although Twilight will not be remembered in the coming years, its purpose is to entertain the audience rather than to inform them. The Twilight series has become a brand with not only books, but moves and clothing. Like a brand, society sees it advertised everywhere to the point where we perceive it as brainwashing. When the author stated that kids are being influenced by a novel of no merit, he or she feels kids are being brainwashed. In the article, Mike Connery brings up how kids do not get information though reading, but rather through other mediums like Web sites. As time passes by, we will most likely find ourselves using different ways to gather information.